![]() The area we need to improve upon is our packaging. To get to that point we are currently raising investment.ĭo you feel pressure from your customers to be more eco? What have been the main prohibitors to your progress in building a sustainable business?įor Loopster to become viable we need to scale significantly and develop our tech further. Just today, a customer posted “Beautiful clothes, arrived quickly and well packaged, great price and good for the environment.” Most importantly we have had some lovely feedback from our customers. We have also had some great media attention we have been featured on BBC Radio 4 You and Yours, in The Guardian and on Drapers website as “a resale business to know”. Our customer base and traffic to our website has grown significantly in the twenty months we have been trading. What have been your biggest milestones and triumphs until now? It is our top priority, but of course it can be challenging at times given the number of elements and steps that go into running a growing business. Sustainability is the heart of the Loopster operation. How challenging has it been to maintain your eco principles? So far, we have donated over half a tonne of clothes, reducing those clothes emissions by 5.3 tonnes. Traid measures the environmental impact of the clothes we have donated to them. We are hoping work to develop a set of tools to measure how much we are reducing the environmental impact of the clothes that we are selling by extending their life. How has your eco strategy developed as you have grown? If the parent agrees, everything we reject is sent to the charity Traid, so that no item goes to waste. We are also reducing the amount of clothes sent to landfill. Extending the life of a child’s t-shirt by just nine months will significantly reduce its carbon and water footprints: to make one kilo of cotton -the equivalent of a pair of jeans – manufacturers use 10,000-20,000 litres of water and produce 23.2 kilos of CO2. We buy everything that is in good condition and sell it to parents at a quarter of High Street prices. Parents order a Loopy Clear Out Bag, fill it with their children’s’ outgrown clothes and we do the rest. Loopster is closing the loop between the use and reuse of kids’ clothes. What are your sustainable priorities for the business? As a super busy working mum, I didn’t have time to shop and selling second-hand for my son even though I knew it was more sustainable. When I became a mum, I felt uncomfortable constantly buying new clothes for my growing son. When I went undercover in Bangladesh to make a film about child labour making clothes for a major retailer, I learned first-hand about the human cost of fast fashion. It is a method of working in which individuals collaborate for the common good of the company.I was previously an investigative filmmaker. Collaboration Collaboration is the process of two or more individuals, groups, or organizations collaborating to accomplish a task or achieve a goal.Social Sharing Offers excellent marketing opportunities and helps to promote the brand or digital content on social media sites.Audio Tools Allows incorporating audio tools to help to add sound elements to the video creation.Brand Overlay Enables the users to upload images/logos of their choice & overlay those onto the video player for better brand popularization.Media Library Helps in managing the videos, images, audio and as such other media files all in one place. ![]()
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